WICHITA, Kan., Oct. 6 -Sullivan Higdon & Sink (SHS), an advertising, marketing and public relations firm, announced today that it has been selected by Delta Dental of Kansas to be the company's advertising agency of record. Headquartered in Wichita, Delta Dental of Kansas is the largest administrator of dental benefits plans in the state.
SHS will work with Delta Dental to develop and implement an integrated marketing communications plan that will include brand development and research, media strategy, external communications, public relations, community relations and advertising. The account will be serviced out of SHS' Wichita and Kansas City offices.
"SHS demonstrated the passion and business-to-business experience we need as we continue to show everyone that Delta Dental is the premier provider of dental health benefits in the state of Kansas," says Michael Clark, CEO of Delta Dental of Kansas. "We really want to raise the profile of Delta Dental among our target audience, and SHS is the perfect partner to help us achieve our goals."
"There are 65 different brands of dental floss on the market today," says Joe Norris, managing partner for SHS. "But there's only one Delta Dental. And we're absolutely delighted that they've selected SHS to help build their brand."
About Delta Dental
Delta Dental of Kansas is the state's largest provider of group dental benefits, serving more than 610,000 enrollees and their families. It is a member of Delta Dental Plans Association, the nation's largest dental benefits provider.
About SHS
Founded in 1971, Sullivan Higdon & Sink serves more than 20 clients, including Cargill Meat Solutions - a division of Cargill Inc., Cessna Aircraft - a Textron Company, Lycoming - a Textron Company, Rockwell Collins, GE Insurance Solutions, Rolls-Royce North America, Helzberg Diamonds, Captain D's Seafood, Kansas Health Foundation and UMB Financial Corporation. Among the agency's recent honors:
-- The agency's podcast, American Copywriter
( http://wehatesheep.com/americancopywriter ), has been recognized by
BusinessWeek as a podcast that's "fun for the buzz."
-- Named as one of the top three midsize agencies nationwide in BtoB
magazine's 2005 Top Agencies Report.
-- Seth Godin, best-selling business book author and columnist for Fast
Company, included SHS in his BullMarket 2004 e-book.
-- Recognized as Agency of the Year by both the Business Marketing
Association and Professional Pilot magazine.
-- With 2004 capitalized billings of more than $97 million, SHS has a
total of 100 employees, with offices in Washington, D.C., Wichita,
Kan., and Kansas City, Mo. Take a look inside SHS at
http://www.wehatesheep.com .
