- Innovative Approach Boosts Conversions and
Stems Shopping Cart Abandonment -
HERNDON, Va., Jan. 18 -WebSurveyor Corporation, the leading provider of online survey solutions and services, has introduced innovative new solutions that allow Internet retailers to dramatically improve their ability to meet the changing needs of online buyers, and provide important new insights into why shoppers abandon their online carts. WebSurveyor's new E- Commerce Solution Pack was created by WebSurveyor's Services Group, and provides a set of integrated product and services to help Internet retailers understand the thinking and motivation of site visitors and online shoppers with an unprecedented degree of detail.
"In our extensive work with the Internet retail community, and having just concluded a recent study of over 500 consumers who purchased items online this past holiday season, we have found that web properties of all sizes need to do a better job of understanding exactly who is visiting their site, and determine why at least 70% of shoppers abandon their online shopping carts before making a purchase," says Brian Koma, Vice President of WebSurveyor's Services Group. "Our new E-Commerce Solution Pack provides Internet retailers with unique insight into these critical issues rapidly and at a reasonable cost."
Powered by WebSurveyor's robust online survey platform, the E-Commerce Solution Pack consists of sophisticated online data collection instruments, bundled with WebSurveyor's professional services expertise to integrate these items in web properties. WebSurveyor's E-Commerce Solution Pack comprises the following elements:
* Site Visitor Demographics -- Provides the ability to instrument Internet
retail sites to collect such important information about site visitors
as title, education level, income level, and company data. That
information is crucial to deploy content and navigation features that
make it possible to directly address the needs of a particular audience.
* Shopping Cart Abandonment -- Provides a powerful ability to uncover the
reasons behind the visitors' decision to abandon their shopping cart
without making a purchase. Internet retailers can capture important
information about the items that were put in the cart, along with their
price, shipping cost and relevant promotion data.
* Keyword Instrumentation. A unique offering that makes it possible to
understand why key word purchases in pay-per-click programs don't
convert to sales. WebSurveyor's unique combination of data collection
technology and professional services allow Internet retailers to
instrument their sites to automatically collect data about the word that
was clicked and the referring source, as well as present questions as to
why the word was not relevant to the site visitor, helping to better
focus PPC program buys.
* Professional Services. The expertise of WebSurveyor's Professional
Services Group is bundled into each offering, providing buyers with
experienced online researchers who can ensure the success of each
"We recently conducted an extensive online study of over 500 consumers who bought items from Internet retail sites this past holiday season. Our findings show fundamental changes in online buying trends that will require Internet retailers to make a qualitative leap in understanding their customers' needs," says Brian Koma, WebSurveyor Vice President of Services. "The dramatic 25% - 30% increases in 2005 can be sustained in 2006 only by better understanding who is shopping on e-tail sites, what they're looking for, and most importantly, why they're leaving."
"As advertising/marketing budgets increasingly shift to the more accountable online medium, the cost of directing a qualified customer to an e- tailer is growing," according to Robert Gregory, an e-commerce domain expert and consultant to many of today's leading web properties. Says Gregory, "In an effort to make the most of the opportunity each visitor represents, clients are choosing to enhance their data gathering capabilities. Through the combination of surveys and market specific premiums they are able to learn as much as possible about the visitors who don't buy and initiate an ongoing relationship with a growing number of highly qualified potential customers. For most retailers anything they can do to increase site conversion by 2-3 points will double their on line sales."
To download the complete report, visit: http://websurveyor.net/wsb.dll/32490/report_registration.htm
WebSurveyor Corporation is the leading provider of online survey solutions that empower people with real-time feedback to drive their businesses. Since 1999, over 4,000 customers have trusted WebSurveyor with their online survey projects. WebSurveyor ensures data security and confidentiality, a reliable survey hosting service, dependable survey software and a responsive team of survey experts -- all backed by a money-back guarantee. The company has been recognized for its strong commitment to business excellence and to the highest standards of civic and social responsibility, integrity, and ethical conduct, while being named one of the fastest growing companies in America. For more information, visit http://www.websurveyor.com.