SAN JOSE, Calif., March 9 - ZiLOG(R) (Nasdaq: ZILG), a leading provider of integrated microcontrollers (MCUs), announced today it is the key sponsor at the first Spring Microprocessor Forum being held in Shanghai, China, on March 23, 2006. The Forum is part of the Electronica/Productronica China show. Mr. Lambert Yip, technical director of ZiLOG's Greater China office, will present a paper titled "Versatile Flash MCUs Bring Higher Cost Performance Ratio to Consumer Applications" at the opening session of the Forum.
Commenting on the subject of his presentation, Mr. Yip said: "The consumer electronics market is highly customer driven nowadays. Consumers demand new products with more advanced features, yet still want these products at a very competitive price. The increasing pressure of costing and system complexity are undoubtedly challenges facing all design engineers. Furthermore, the product requirements demanded by the authorities, for example, EMC, RoHS, Energy Conservation, make situation even more complex."
Mr. Yip emphasized that the presentation will illustrate the versatile Flash MCU family from ZiLOG's Encore! which uses a fast eZ8(C) CISC core with state-of-art architecture and manufacturing. The family has over 300 featuring various pin counts and peripherals, factors that really help engineers to design different applications with a target of high cost performance ratio. Application examples including LCD TV, DVD player, motor control, will show how they achieve the purpose. Future developments in the field, such as, higher processing power, low power consumption and increasing integration, will also be introduced.
Lambert Yip obtained his B.S. of Information Engineering with honor and M.S. of Electronic Engineering from the Chinese University of Hong Kong. He is a Chartered Engineer with membership of HKIE and IEE. Mr. Yip joined ZiLOG Asia as a Field Application Engineer in 1994. Since then, he has advanced through the ranks in various field application roles, primarily focusing in the development of MCU-embedded applications, especially in the consumer space, including televisions, PDAs, telephone answering machines, cordless telephones and so on. Serving as the technical director for the Greater China region, Mr. Yip is responsible for defining new China-specific products and applications for the Asian market. His recent focus includes analog and digital circuitry and other embedded applications designs.
The symposium is co-organized by Electronic and Engineering Product World magazine and US' Microprocessor Report/In-stat. Electronic Engineering and Product World magazine is one of the most prestigious publications focusing on IC design in China. It has hosted an Embedded Forum every Fall for the past six years with local Chinese microelectronics associations or other government agencies. This will be the first time they host the Chinese version of MCU forum in spring, mainly because of their recent agreement with Microprocessor Report/In-stat. Both entities plan to work closely in the future in sharing content and co-hosting technical seminars and symposium to benefit the local Chinese engineering community.
About ZiLOG, Inc.
ZiLOG, Inc. founded in 1974, won international acclaim for designing one of the first architectures in the microprocessors and microcontrollers industry. Today, ZiLOG is a leading global supplier of micro-logic devices. ZiLOG designs and markets a broad portfolio of devices for embedded control and communication applications used in consumer electronics, home appliances, security systems, point of sales terminals, personal computer peripherals, as well as industrial and automotive applications. ZiLOG is headquartered in San Jose, California, and employs approximately 500 people worldwide with sales offices and design centers throughout Asia, Europe and North America. For more information about ZiLOG and its products, visit the Company's website at: http://www.ZiLOG.com.
NOTE: ZiLOG and eZ8 is a trademark or registered trademark of ZiLOG, Inc. in the United States and in other countries. Other product and or service names mentioned herein may be trademarks of the companies with which they are associated.
