Gazelle Powers Electronics Trade In and Recycle Program for Costco

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BOSTON, July 22 // -- For years, the missing link in the lifecycle of electronic gadgets was what to do with them once consumers were done using them. That gap in the lifecycle meant that old cell phones, MP3 players, digital cameras and other gadgets congregated and gathered dust in drawers and boxes in houses across the U.S. Gazelle (, the nation's largest online consumer electronics reCommerce service, has stepped into that gap to enable consumers to earn cash by easily trading in electronics for cash or to be recycled. Gazelle is helping consumers clean out their drawers and boxes while preventing more than 20 tons of e-waste from entering landfills to date and rewarding their customers an average of $100 for each transaction.

Forward-thinking retailers are taking notice. Gazelle today announces that Costco Wholesale Corporation ("Costco") (Nasdaq: COST) is partnering with the company to power its electronics trade in and recycle program. With the program, Costco members are provided with a fast, safe and easy way to trade in their unused electronics for Costco Cash Cards, which can be used for purchases at Costco stores or, or if the devices are no longer valuable, to have them responsibly recycled for free. The program will accept consumer electronics in a growing number of nearly 20 categories including digital cameras, laptops, MP3 players, cell phones and more.

The Gazelle Electronics Trade-In and Recycle Program involves three simple steps:

  1. Visit to determine the value of the electronic device

  3. Ship the item(s) to Gazelle for free

  5. Receive a Costco Cash Card for the value of the item(s)

Costco cited Gazelle's superior technology and operations, excellent customer experience, and impressive track record as reasons for selecting Gazelle as their partner. As the leader in electronics reCommerce, Gazelle provides a simple and trustworthy service that rewards consumers for responsible behavior. Gazelle customers can rest assured that their personal data is safely erased before an item is put to reuse and that items without value are responsibly recycled thanks to the company's zero landfill policy.

"With the average home filled with dozens of electronic gadgets, we applaud Costco for its leadership in reducing e-waste," said Israel Ganot, CEO of Gazelle. "At Gazelle, we believe that recycling starts with reuse. By rewarding Costco's members with cash for their unwanted electronics, we hope to encourage more people to join the reCommerce movement rather than storing gadgets in their junk drawers or dumping them in the trash."

For more information on how Costco members can participate in this new Electronics Trade-In and Recycle Program, please visit


Costco currently operates 554 warehouses, including 407 in the United States and Puerto Rico, 76 in Canada, 21 in the United Kingdom, six in Korea, five in Taiwan, eight in Japan and 31 in Mexico. The Company also operates Costco Online, an electronic commerce web site, at and at in Canada.


Gazelle (, a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefiting from conveniences like free shipping and packaging. Based in Boston, Gazelle is backed by premier venture capital firms Venrock Associates and RockPort Capital Partners.


    Michael Schneider

    RF|Binder Partners

    (212) 994-7546

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