Labs are Vital(TM) Program Targets Science-Minded Students Through Facebook Social Media Network

Monitor this Company

Facebook social media strategy addresses severe labor shortage in the

     clinical laboratory profession


    ABBOTT PARK, Ill., Feb. 25 /-/ --

    Summary Facts:

    * Labs Are Vital(TM) launched a Facebook group and student-focused Web

     site, http://www.LabScienceCareers.com, to inform students about career

     opportunities in clinical lab sciences.

    * As part of the Facebook initiative, high school and college students can

     compete to win scholarships valued at up to $2,500 by submitting a

     video, advertisement, or T-shirt design that encourages others to

     consider careers in laboratory medicine.

    * Labs Are Vital(TM) is a multi-pronged, multi-year education and

     awareness program sponsored by Abbott that is designed to highlight the

     critical role laboratory professionals play in healthcare and to address

     the issues facing laboratories today.

    * Recruiting the next generation of laboratory professionals is one of the

     many goals of the Labs Are Vital program, due to the workforce shortage

     of laboratory professionals in the field.

    * Clinical laboratory professionals play a leading role in monitoring

     health, diagnosing diseases, and assessing the treatment of patients.

    * Visit http://www.LabScienceCareers.com for complete contest details.

    In an effort to attract young people to the clinical laboratory profession, Labs Are Vital(TM), an initiative sponsored by Abbott, has tapped into Facebook, a popular social networking Web site, to reach out to more than four million students with an interest in life sciences.


    * Facebook is an online network that connects young people with friends

     and other peers who work, study and live around them, and is being used

     as a tool to educate high school and college students about career

     opportunities in the clinical laboratory science profession.

    A Facebook page, sponsored by Labs Are Vital, will enable interested, career-minded high school and college students to meet clinical lab science students or recent graduates and learn about the benefits and challenges of the profession from their peers.

    Recruitment is one of many goals of the Labs Are Vital program. Others include improving the visibility of the clinical lab and demonstrating the value of the lab to the greater healthcare community.

    Abbott (NYSE: ABT) has been joined by many of the most influential and professional organizations in the clinical lab, who share these goals, including: Clinical Laboratory Management Association (CLMA), American Society for Clinical Laboratory Science (ASCLS), American Society for Clinical Pathology (ASCP), American Medical Technologists (AMT), American Association of Bioanalysts (AAB), American Association for Clinical Chemistry (AACC), Association of Public Health Laboratories (APHL), and AABB,.

    According to statistics compiled by ASCP, there currently may be as many as 40,000 unfilled clinical laboratory jobs in the United States. The shortage of clinical lab scientists is a serious problem, and the stakes are high. According to U.S. Department of Labor projections, approximately 13,800 medical laboratory professionals will be needed every year through 2012 to fill vacant positions. Unfortunately, fewer than 5,000 professionals are graduating from educational programs each year.

    Clinical laboratory professionals play a leading role in monitoring health, diagnosing diseases, and assessing the treatment of patients. More than 70 percent of the objective information used to make diagnostic decisions is derived from the clinical lab. This tremendous contribution comes at a great value: most clinical labs take up less than 5 percent of a hospital's operating budget.

    Online Scholarship Contest and Other Recruitment Programs:

    As part of the Facebook initiative, the Labs Are Vital collaboration is also offering an online scholarship contest for college and high school students. Abbott is joined in this effort by ASCLS, APHL, and Blood Systems, Inc.

    Contest entrants must submit a video, advertisement, or T-shirt design that encourages others to consider careers in laboratory medicine. Submissions selected for the semi-finalist category will be available to view online where Facebook members will vote on those that most creatively illustrate why clinical lab science is cutting-edge and how laboratorians make a difference.

    Other recruitment activities include the launch of a student-focused Web site, http://www.LabScienceCareers.com, where students can find information on career opportunities and educational programs in clinical lab sciences.

    About Labs Are Vital(TM):

    Labs Are Vital is a multi-pronged, multi-year education and awareness program sponsored by Abbott that is designed to highlight the critical role that laboratory professionals play in healthcare and to address the issues facing laboratories today. The program -- which includes a public awareness campaign, an Instrument Donation Program, and a variety of Web-based resources for laboratory professionals -- focuses attention on the life-saving work clinical laboratory scientists provide in diagnosing disease and improving health outcomes

    Quotes:

    "Social media have been used successfully by Fortune 500 companies in highly targeted recruitment efforts, and we think it's an innovative way to address the labor shortage we're facing in the clinical laboratory sciences. "The primary benefit of Facebook is the peer-to-peer outreach that puts clinical lab science students and professionals in contact with students who may not be aware of the exciting career opportunities in clinical labs, public health labs, and transfusion medicine."

    "One of the most critical components to improving some of the problems that face the clinical lab sciences is a broad communications effort initiated by Labs Are Vital to ensure current and future generations understand the importance of the work lab professionals do everyday and consider entering into the profession."

    Paula Garrott, Ed.M., CLS (NCA), chair, Coordinating Council on the Clinical Laboratory Workforce.


    Video:

    Clinical Lab Careers video:

    http://www.youtube.com/watch?v=vpn_6PcP6no

    Additional Resources:

    Labs Are Vital Facebook group page

    http://www.LabScienceCareers.com

    http://www.LabsAreVital.com

    http://www.ASCLS.org

    http://www.APHL.org

    http://www.bloodsystems.org

    http://www.clma.org

    http://www.ascp.org

    http://www.amt1.com

    http://www.aab.org

    http://www.aacc.org

    http://www.aabb.org

    http://www.abbottdiagnostics.com

    Suggested Technorati Keywords:

    Labs Are Vital, social media, lab science, laboratory, clinical lab, science careers, lab science careers, scholarship, contest, labor shortage, CLS, Abbott, Abbott Laboratories, medical laboratory, med tech, clinical scientist, public health lab, iPhone, Facebook

    
Monitor this Company :
You will receive an email alert whenever there is a news item concerning this company.
Name Your Company
Email Address Position/Role


2001 - 2016 Lexdon Business Library
About TrustBase
Privacy Policy