CINCINNATI, July 20 // -- The Southern Ohio Chapter of The Leukemia & Lymphoma Society announced recently that Eisen Marketing Group and owner Rodger Roeser will partner with them to help garner awareness of patient services and support available locally, as well as fundraising events held year-round throughout the tri-state.
As a nonprofit, LLS relies solely on the generosity of individuals, corporations and foundations to fund our mission to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. Seventy-five percent of our total expenses support cancer research, education, advocacy and patient services. Major, annual fundraising campaigns in Southern Ohio and Northern Kentucky include Team In Training((R)), Light The Night((R)) Walk, School & Youth(SM) programs, Man & Woman of the Year, the Furniture Fair Celebrity Golf Event and Dinner and the Taste of the World Wine and Beer Festival.
Tom Carleton, Special Events Director for the Southern Ohio Chapter explains how the relationship will help LLS, "because we do not operate with an endowment fund, funds that are raised by The Leukemia & Lymphoma Society are immediately allocated to support the research physicians and patient services programs that are critical to our patients and their families. Roughly 2/3 of all mission funding directly impacts research and patient services. With that, we rely on grass roots marketing activities and we welcome partners that are willing to assist us in reaching the masses as efficiently as possible. Mr. Roeser and EMG have agreed to assist us in reaching that goal."
The Leukemia & Lymphoma Society((R)), headquartered in White Plains, NY, with 66 chapters in the United States and Canada, is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. Since its founding in 1949, the Society has invested more than $600 million in research specifically targeting leukemia, lymphoma and myeloma. Last year alone, the Society 5.1 million contacts with patients, caregivers and healthcare professionals.
The Southern Ohio Chapter of The Leukemia & Lymphoma Society encompasses a geographic area of 22 counties serving Greater Cincinnati, Northern Kentucky, Dayton and the Miami Valley and southeastern Ohio. Supported entirely by contributions from local companies, organizations and individuals, The Leukemia & Lymphoma Society's Southern Ohio Chapter raised over $3 million for the 2008 fiscal year.