Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports

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NEW YORK, Jan. 18 // -- Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, The Nielsen Company reported today.

    According to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, between February 2007 and January 15, 2008, the presidential candidates placed 19,191 television advertising spots in South Carolina. The Republican contenders (Mitt Romney, Ron Paul, John McCain, Duncan Hunter, Fred Thompson and Mike Huckabee) placed 57% of these ads, outspending the three remaining Democratic candidates (Barack Obama, Hillary Clinton and John Edwards) who have placed 43% of them. Almost half of the Republican ads were run by Mitt Romney, although in the closing days of the campaign he has been out-advertised by Huckabee, Paul and McCain.
South Carolina (The Charleston, Columbia, Greenville-Sparta-Asheville & Myrtle Beach-Florence
TV markets)

     Jan 1- Total

     Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 15th Candidate

    Candidates '07 '07 '07 '07 '07 '07 '07 '07 '07 '07 '07 '08 TV Spots

    Barack

    Obama(D) 0 0 0 0 0 0 0 0 0 24 1136 1649 2809

    Hillary

    Clinton(D) 0 0 0 0 0 0 0 0 0 1 397 1032 1430

    John

    Edwards(D) 0 0 0 0 0 0 0 0 0 730 289 4671 4088

    Mitt

    Romney(R) 1 259 153 0 0 0 0 1042 607 791 1846 558 5257

    Ron Paul(R) 0 0 0 0 0 0 0 0 0 0 0 1019 1019

    John

    McCain(R) 0 0 0 0 0 0 0 0 0 0 275 1196 1471

    Duncan

    Hunter(R) 0 0 22 0 0 0 0 0 0 0 0 0 22

    Fred

    Thompson(R) 0 0 0 0 0 0 0 0 0 299 238 509 1046

    Mike

    Huckabee(R) 0 0 0 0 0 0 0 0 0 0 867 1182 2049

    Source: Nielsen Monitor-Plus

    About The Nielsen Company

    The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, http://www.nielsen.com
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